Why use DRTV?
Myths & Truths
Atomic Direct’s Blog
Product demonstrations sell tools. Any type of video on a screen, whether DRTV or video that’s in-store, in the mail or online delivers highly effective demonstration with minimal cost.
DRTV subsidizes the cost of media with profit from direct-to-consumer sales. And then, DRTV drives 7-15 units at retail for every unit sold directly.
DRTV not only drives consumers to buy products, but they pay a premium price because DRTV makes the product value clear.
HOW TO USE TV TO SELL TOOLS
A Resource for Hardware Industry Marketing Professionals
Big Data Caution…from GK Chesterton
Bureaucracy tends to protect itself even if that causes its own failure
The 24 Hour Fitness Personal Greeting Is Creepy
Where there’s new media smoke, there’s usually a smoke machine
The Search for Meaning in Big Data
Cursed by Checkbox Video
The Absurdity of Brand Disconnected from Product
Copyright © 2013 Atomic Direct, LTD – Tools Need TV