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Product demonstrations sell tools. Any type of video on a screen, whether DRTV or video that’s in-store, in the mail or online delivers highly effective demonstration with minimal cost.
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DRTV subsidizes the cost of media with profit from direct-to-consumer sales. And then, DRTV drives 7-15 units at retail for every unit sold directly.
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DRTV not only drives consumers to buy products, but they pay a premium price because DRTV makes the product value clear.
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HOW TO USE TV TO SELL TOOLS
A Resource for Hardware Industry Marketing Professionals
