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Consumer IoT Needs TV – But Not “Business as Usual” TV

Why do companies stop thinking outside the box when it’s time to go to market?
If you hang around the centers of innovation in tech you’ll hear about cleverness and…

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Doug Garnett is Now Blogging at AtomicDirect.com/Blog

Thanks for checking out my blog. As companies change our needs change. So we have moved my blogging activity. All my new posts will be published at:
http://www.atomicdirect.com/blog
My older…

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Kickstarter’s COOLEST COOLER Can Teach Us a Digital Lesson

A few months ago I wrote a perspective comparing the products sold on Kickstarter with those sold after the typical vetting before a product hits retail. And there’s no question:…

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Plant, Water, and Harvest: 7 Rules for Media Attribution

The following first appeared in Response Magazine, December 2015. Some slight edits have been made (link here).
The idea of highly accurate attribution is all the rage. And it…

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“Business as Usual” Marketing Fails Another Innovative Product: Titanium Coated Sewing Needles

Art quilt courtesy Judith Quinn Garnett.
Product innovation is the lifeblood of consumer hardgoods companies. And I’ve spent my career using communication to get maximum business impact for innovative products.…

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Top 5 Posts of 2015

Happy New Year! While making this years’ resolutions, take a look back at my 2015 top 5 blog posts:
1. The 24 Hour Fitness Personal Greeting is Creepy
2. Kickstarter

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Steve Jobs & Keeping Silos from Abusing Their Power

I was pondering Steve Jobs’ legacy again recently. And I continue to be fascinated that he delivered an integrative power – showing how/when being jack of all trades (and master…

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Big Data Caution…from GK Chesterton

“The real trouble with this world of ours is not that it is an unreasonable world, nor even that it is a reasonable one. The commonest kind of trouble is…

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Bureaucracy tends to protect itself even if that causes its own failure

This is a short post – because I mostly wanted to pass along Steven Dennis’s excellent thoughts about innovation in big operations. He posted those thoughts this morning on his…

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The 24 Hour Fitness Personal Greeting Is Creepy

Some of the worst ideas start when someone means well, but doesn’t think clearly. Or. maybe, just thinks clearly badly. Either way, 24 Hour Fitness’s newly impersonal “personal” greeting just…

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