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Where there’s new media smoke, there’s usually a smoke machine

Modified a JFK attributed quote for this title. But also thought another modification explains a lot about one of the biggest hassles in modern marketing:
Where there’s smoke, there’s usually

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The Search for Meaning in Big Data

Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s less discussed are the challenges companies face in finding…

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Cursed by Checkbox Video

You know the videos I mean – the ones made so the agency can check the box “Cool video complete”. (Of course, many of them aren’t very cool – at…

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The Absurdity of Brand Disconnected from Product

Last week I ran into research that presents a strange example of disconnected brand thinking. I found it in a study claiming to tell us what brand attributes are most…

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A Peek Inside Retail at JoAnn’s

My wife passed me a blog post from The Bitchy Stitcher summarizing an in-depth discussion she had with a JoAnn’s store manager. (Link here.) What a great blog…

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The Brick & Mortar Advantage

We founded Atomic on the premise that DRTV drives sales through all channels – what has now become known as “Omnichannel”. After all, customers will buy through the channel that…

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Is “Evil Empire” in the Whole Foods Brand Brief?

Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly do things that contradict their brand (Exhibit A,…

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Is “Evil Empire” in the Whole Foods Brand Brief?

Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly do things that contradict their brand (Exhibit A,…

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Lego Takes the Life Out of Its Own Party

This past weekend, there was a Lego expo here in Portland and my youngest son went with my wife. We’ve been to these kinds of shows in the past –…

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Lego Takes the Life Out of Its Own Party

This past weekend, there was a Lego expo here in Portland and my youngest son went with my wife. We’ve been to these kinds of shows in the past –…

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