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“Practicing on the Bandstand”. Some Thoughts about Miles Davis, Improvisation & Business.

Business has a tremendously complicated relationship with improvisation – often preferring a mythological quest for risk-free management and ignoring the value of leaving room for improvisation.
I think it’s a…

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“Practicing on the Bandstand”. Some Thoughts about Miles Davis, Improvisation & Business.

Business has a tremendously complicated relationship with improvisation – often preferring a mythological quest for risk-free management and ignoring the value of leaving room for improvisation.
I think it’s a…

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New marketing practice, evidence or fashion?

Doug Garnett:Excellent thinking from Byron Sharp about how quickly new marketing practices become accepted – without any foundation that shows they work. Originally posted on Marketing Science…: A
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New marketing practice, evidence or fashion?

Doug Garnett:Excellent thinking from Byron Sharp about how quickly new marketing practices become accepted – without any foundation that shows they work.
Originally posted on Marketing Science:
A…

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At Walgreens: An Amazing Abuse Of the Customer Satisfaction Survey

A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link here)…. Truth is that companies are out of control
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Consumer Solar Needs a Steve Jobs to Make it Fly Off the Shelf.

I love solar energy. And it’s encouraging that tremendous advances in technology have driven panel costs down while delivering more energy from smaller packages. Yet, despite major investement in solar,…
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Using Satisfaction Surveys to Create Unhappy Customers

Anti-motivational website Despair.com offers as their customer service mantra: We’re not satisfied ’til you’re not satisfied.… Pretty funny. But while I may love that crack, it looks like satisfaction survey
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Space Jump Gets Viewers. But Does Branded Content Really Fly?

Wave Goodbye to Branded Content MythsHumanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult life has been paced by…
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A Yard Sign Advertising Lesson From The Onion

My nephew recently pointed out this bit from joke news site The Onion. (Link here.…) It’s a pretty funny article – suggesting that the act of putting up
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Lets Hold the Panic About Retail Showrooming – It’s Driven by Research Errors

I discovered an excellent blog post (link here…) this week about marketers being mis-led by major research mistakes. One of his main examples? How “showrooming” fears have been
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