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iPad 12 – Flatland Gets Eyes (It’s a Miracle)! My iPad 2.

Here we are. Just two weeks short of 1 year since I received Flatland. And what finally shows up? Flatland 2. Have to admit that the full blown wide-eyed amazement has worn off. Because this is “merely” an upgrade and no longer a step into an entirely new world. Or is it? First, I love … . . . → Read More: iPad 12 – Flatland Gets Eyes (It’s a Miracle)! My iPad 2.

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Despite Claims, Web Communication Is No More Respectful Than Traditional Advertising

Massive misperceptions lead industries into poor choices. But industry politics make people hesitant to call out those mis-perceptions – sometimes for fear of losing future work; at other times because its easier to go along with the crowd; and most often because it’s hard to find the courage to remind the world the sky is … . . . → Read More: Despite Claims, Web Communication Is No More Respectful Than Traditional Advertising

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Squirrel! Advertising Agencies Chase Utopian Theories

There’s nobody easier to sell to than other salesmen. Unless, of course, you’re promising a consumer revolution to advertising agencies. Then, stand back and let the stampede commence! I was reminded of this recently by the promotion for a communication conference. It opens as follows: THE GREAT DISRUPTION – The consumer strikes back.  For decades … . . . → Read More: Squirrel! Advertising Agencies Chase Utopian Theories

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Traditional TV Viewing Was Surprisingly Healthy in 2010

This morning’s New York Times reports on the the 2010 Nielsen wrap up. And the summary? “TV Viewing Continues to Edge Up” (click for link). In fact, TV prognosticators, programmers and ad practitioners today have to sort out the contradiction between: (a) the venture funded hype about internet TV, (b) the legitimate possibility that some … . . . → Read More: Traditional TV Viewing Was Surprisingly Healthy in 2010

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Reject Bah Humbug; Embrace the Physical Holiday Card

It’s holiday time – when good cheer arrives from people you’ve worked with all year. When old friends get back in touch with you. When it’s great to be reminded of the relationships you’ve built and to touch base with people you haven’t had reason to contact in the past bit of time. And so, … . . . → Read More: Reject Bah Humbug; Embrace the Physical Holiday Card

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How Segmentation Becomes Fragmentation: Online Advertising’s Incredible Blind Spot

In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail and become the biggest sales channel for every product on earth. Of course, it didn’t happen. Today, brick & mortar retail dominates purchases – and does so while using the web as one of many … . . . → Read More: How Segmentation Becomes Fragmentation: Online Advertising’s Incredible Blind Spot

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The Key Truths About Social Media Are Already Known by Direct Marketers

Social media experts have spent the last few years telling us how hard it is to calculate the value of social media connections to monetize their efforts. I’ve read their posts and articles with high interest – because we all want to learn where social media has the most substantive value. But it’s time to … . . . → Read More: The Key Truths About Social Media Are Already Known by Direct Marketers

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Impact Driver or Impact Wrench? Confused Names Keep Products on the Shelf

There are many ways that companies conspire to keep their products on the shelf. One critical mistake is with naming. Consider an example from the realm of the home store where tool makers have created a wilderness of product, category and project names that stand in the way of revenue and market share growth. No … . . . → Read More: Impact Driver or Impact Wrench? Confused Names Keep Products on the Shelf

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