Author Archive
for: ‘toolsadmin’

White’s Electronics – Start Your Metal Detection Hobby

Problem:

White’s Electronics is one of the leading manufacturers of high-end recreational metal detectors ($600 to $1200). White’s came to Atomic seeking new spots at exceptional lead rates. They had one spot that delivered good lead rates and a number of other spots which hadn’t…

Read More

Kreg Tool – Bringing a Pocket-Hole Jig to a New Audience

Problem:

Kreg makes joining wood simple. Even more importantly, being able to join wood is the gateway to an entire realm of “building with wood”. However, the do-it-yourself market was not aware of Kreg, Kreg Joint simplicity, and how the result opens up an entire world of building and repair…

Read More

Drill Doctor – TV Drives Niche Success for a Drill Bit Sharpener

Problem:

Traditional product testing showed very low interest in Drill Doctor because consumers didn’t know the benefits they would get from being able to sharpen  drill bits. This meant that generating interest in Drill Doctor  required long-form communication showing the value of sharpening bits as well as the reasons the Drill Doctor is an exceptional sharpener…

Read More