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Tag: ‘atomic blog’

How Segmentation Becomes Fragmentation: Online Advertising’s Incredible Blind Spot

In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail and become the biggest sales channel for every product on earth. Of course, it didn’t happen. Today, brick & mortar retail dominates purchases – and does so while using the web as one of many … . . . → Read More: How Segmentation Becomes Fragmentation: Online Advertising’s Incredible Blind Spot

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The Key Truths About Social Media Are Already Known by Direct Marketers

Social media experts have spent the last few years telling us how hard it is to calculate the value of social media connections to monetize their efforts. I’ve read their posts and articles with high interest – because we all want to learn where social media has the most substantive value. But it’s time to … . . . → Read More: The Key Truths About Social Media Are Already Known by Direct Marketers

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Impact Driver or Impact Wrench? Confused Names Keep Products on the Shelf

There are many ways that companies conspire to keep their products on the shelf. One critical mistake is with naming. Consider an example from the realm of the home store where tool makers have created a wilderness of product, category and project names that stand in the way of revenue and market share growth. No … . . . → Read More: Impact Driver or Impact Wrench? Confused Names Keep Products on the Shelf

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