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Tag: ‘atomic blog’

Top 5 Posts of 2015

Happy New Year! While making this years’ resolutions, take a look back at my 2015 top 5 blog posts:
1. The 24 Hour Fitness Personal Greeting is Creepy
2. Kickstarter

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Steve Jobs & Keeping Silos from Abusing Their Power

I was pondering Steve Jobs’ legacy again recently. And I continue to be fascinated that he delivered an integrative power – showing how/when being jack of all trades (and master…

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Big Data Caution…from GK Chesterton

“The real trouble with this world of ours is not that it is an unreasonable world, nor even that it is a reasonable one. The commonest kind of trouble is…

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Bureaucracy tends to protect itself even if that causes its own failure

This is a short post – because I mostly wanted to pass along Steven Dennis’s excellent thoughts about innovation in big operations. He posted those thoughts this morning on his…

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The 24 Hour Fitness Personal Greeting Is Creepy

Some of the worst ideas start when someone means well, but doesn’t think clearly. Or. maybe, just thinks clearly badly. Either way, 24 Hour Fitness’s newly impersonal “personal” greeting just…

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Where there’s new media smoke, there’s usually a smoke machine

Modified a JFK attributed quote for this title. But also thought another modification explains a lot about one of the biggest hassles in modern marketing:
Where there’s smoke, there’s usually

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The Search for Meaning in Big Data

Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s less discussed are the challenges companies face in finding…

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Cursed by Checkbox Video

You know the videos I mean – the ones made so the agency can check the box “Cool video complete”. (Of course, many of them aren’t very cool – at…

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The Absurdity of Brand Disconnected from Product

Last week I ran into research that presents a strange example of disconnected brand thinking. I found it in a study claiming to tell us what brand attributes are most…

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A Peek Inside Retail at JoAnn’s

My wife passed me a blog post from The Bitchy Stitcher summarizing an in-depth discussion she had with a JoAnn’s store manager. (Link here.) What a great blog…

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