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Tag: ‘atomic blog’

The Brick & Mortar Advantage

We founded Atomic on the premise that DRTV drives sales through all channels – what has now become known as “Omnichannel”. After all, customers will buy through the channel that…

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Is “Evil Empire” in the Whole Foods Brand Brief?

Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly do things that contradict their brand (Exhibit A,…

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Is “Evil Empire” in the Whole Foods Brand Brief?

Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly do things that contradict their brand (Exhibit A,…

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Lego Takes the Life Out of Its Own Party

This past weekend, there was a Lego expo here in Portland and my youngest son went with my wife. We’ve been to these kinds of shows in the past –…

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Lego Takes the Life Out of Its Own Party

This past weekend, there was a Lego expo here in Portland and my youngest son went with my wife. We’ve been to these kinds of shows in the past –…

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“Practicing on the Bandstand”. Some Thoughts about Miles Davis, Improvisation & Business.

Business has a tremendously complicated relationship with improvisation – often preferring a mythological quest for risk-free management and ignoring the value of leaving room for improvisation.
I think it’s a…

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“Practicing on the Bandstand”. Some Thoughts about Miles Davis, Improvisation & Business.

Business has a tremendously complicated relationship with improvisation – often preferring a mythological quest for risk-free management and ignoring the value of leaving room for improvisation.
I think it’s a…

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New marketing practice, evidence or fashion?

Doug Garnett:Excellent thinking from Byron Sharp about how quickly new marketing practices become accepted – without any foundation that shows they work. Originally posted on Marketing Science…: A
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New marketing practice, evidence or fashion?

Doug Garnett:Excellent thinking from Byron Sharp about how quickly new marketing practices become accepted – without any foundation that shows they work.
Originally posted on Marketing Science:
A…

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At Walgreens: An Amazing Abuse Of the Customer Satisfaction Survey

A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link here)…. Truth is that companies are out of control
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